![]() However, event magnitude only positively affected viewership but had a negative impact on the number of active Twitch channels. It was found that the frequency of esports tournament events significantly increased both the live-stream viewers and channels. 829 monthly observations involving 17 popular esports games were analyzed and the results were further validated by robustness check. Data containing the monthly averages of Twitch viewers and channels in addition to the event dates and prize sizes of esports tournaments were collected from publicly available online sources. This paper aims to expand the scope of inquiry into this topic by investigating how the frequency and magnitude of esports tournament events affect the numbers of Twitch live-stream viewers and channels. Previous research on the effectiveness of event marketing was predominantly focused on single events and individual participants. ![]() These findings were interpreted considering the nature of Twitch as a unique live mixed media platform, and how the COVID-19 pandemic is different from previous crisis events was discussed based on prior literature. In terms of attitude to social interaction, users used significantly fewer “social” words after the outbreak of the pandemic than before. The results show that users' anger and anxiety significantly increased after the outbreak of the pandemic, while changes in sadness and positive emotion were not statistically significant. Particularly regarding negative emotion, three negative emotions⸻anger, anxiety, and sadness⸻were measured given the nature of the pandemic. Positive emotion, negative emotion, and attitude to social interaction were tested by comparing the two text sets via a dictionary-based NLP program. Two comparable sets of text data were collected from Twitch internet relay chats (IRCs): one after the outbreak of the pandemic and another one before that. ![]() This paper examines how the COVID-19 pandemic associates with Twitch users' emotion, using natural language processing (NLP) as a method. ![]()
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